Roblox in 2025: What Changed
In 2025, Roblox moved from perceived scale to operational clarity. This shift was marked by record-breaking engagement, structural changes in IP licensing, and a maturing monetization infrastructure.
At Rivrs, we’re always looking for new talents to help us shape the future of gaming and user-generated content
You have a UGC game idea, or you already own a growing UGC game? We help you create, grow & monetize your UGC game to make it a hit
You want to empower your IP and reach out to a younger audience? We are here to help you create your own custom UGC experience
Want to learn more about UGC gaming and sandbox platforms ? Here, we share our insights, updates and inspirations
In 2025, Roblox moved from perceived scale to operational clarity. This shift was marked by record-breaking engagement, structural changes in IP licensing, and a maturing monetization infrastructure.
The video game industry is undergoing a profound transformation driven by user-generated content (UGC), where players are becoming creators and entrepreneurs at global scale.
RIVRS celebrates 50 million visits across its Roblox games catalog and shares what's next for UGC gaming.